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“And it also allows us to partner very closely with our retail partners to ensure that, in those most valuable stores for a new product, that we're able to have great presence in those stores and make it easy for consumers to find the new product. “Having that kind of data allows us very to be very personalized and digitally driven in our media and our messaging,” says Swearingen. Thanks to this, PepsiCo can identify consumers and markets with higher propensity to purchase new products, as well as where they’re most likely to purchase them. “The vision is we're going to get to this flywheel effect across the world where we have the best capabilities fully democratized, across all markets, which allow us to accelerate as much growth as we can for our categories in all of those markets,” he says.
In doing so, BrandGen eliminates steps in the buying process by moving people from problem unaware to solution aware quicker. Accelerating demand is about the problems you solve, not the products you sell that solve them. It’s one thing to help future buyers diagnose or uncover real unmet needs; it’s another entirely to give them the tools to start satisfying those needs on their own- without your products or services.
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"I think that how generative AI takes off within the CPG and retail space will be dependent upon how they find solutions that connect to those territories of where we are already investing as an industry. So to the extent that they can tap into those areas and show progress in those spaces, I think it will take off quickly. Otherwise, it may be areas of the future.” And so when I think about the ability for sentiment tracking, rather than just tracking words, being able to get into tone and understanding, or in search, and helping us articulate more clearly. "And so there, you'll see we have quarterly demand accelerator newsletters that we're putting into the inbox. If you go into Pepviz.com, you also can get those and sign up to see some of those newsletters. So really articulating for the marketplace what are the industry leading insights that we're seeing.” Then, within their footprint, we could look to seek and understand what are some of the differences? In this episode of Tech Transformation, we’re talking with Kate Garner, SVP of marketing, demand accelerator, at PepsiCo about some of their latest findings, how the company's use of technology has evolved, and how it's helping them develop more collaborative retail relationships.
Digital Marketing
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Sure, in the short-term, price promotions will absolutely drive short-term sales. If you want to use price to create more opportunities for more people to buy, you can’t ignore its relationship to the product and your buyer’s perception. Which is kind of a big deal considering that it’s hard to sustain growth without money.
Exactly the right combination of resources to level up a sales team and maximize effectiveness. Amazing work, two of the most hard working and smart people I’ve met who know what they’re talking about pertaining to demand gen. Derek Leith & Andre Suazo excited where this leads to! Our cohort-based programs combine a structured curriculum with hands-on projects using current AI tools, taught by working professionals; each student then works with a career coach to prepare for their job search. They design distributed systems, defend their architecture decisions in reviews, and ship four open-source projects they own end to end.
As an optional career accelerator component, students can spend five weeks embedded on a real engineering team through an externship with a partner company, working on a scoped project with a dedicated senior mentor. Participants build four production-grade, open-source projects they fully own and can continue developing after the program ends. Students move from system design foundations through API, data, and cloud architecture into distributed systems, security and compliance, and production AI design, covering LLM integration, RAG pipelines, agentic AI, ML platforms, and AI governance.
- The content was clear and easy to understand I found exactly what I was looking for The page layout and design worked well
- But we don’t all sell simple products or services to sophisticated buyers, do we?
- It’s one thing to help future buyers diagnose or uncover real unmet needs; it’s another entirely to give them the tools to start satisfying those needs on their own- without your products or services.
- Preliminary discussions are also underway with six more organizations.
Gamified Perfect Store Execution
Outsource Accelerator is the leading Business Process Outsourcing (BPO) marketplace globally. Efficiency skills in operations, such as logistics management and process optimization, also stand out strongly, pointing to a wide scope for streamlining operations across any field. In addition, the growing complexity of regulatory and financial environments has brought risk and compliance management skills, such as policy compliance and safety monitoring, to the forefront in determining organizational stability. Skills in business and revenue growth, such as go-to-market strategy and business development, are increasingly in demand as companies focus on strategic growth amid market uncertainty. LinkedIn’s analysis team classified emerging individual skills into modified groups based on their application to the diverse needs of the current economic climate. Leadership and people-management abilities, including cross-functional team management and talent development, are increasingly in demand, alongside executive and stakeholder communications such as public speaking.
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The INFUSE Demand Accelerator provides real-time performance insights, AI-powered analytics, and customizable dashboards for your programs. Accelerate demand generation from first touch through to pipeline and revenue without costly subscription fees. PepsiCo is looking for innovative technology to enhanced store level data, smart execution, and process automation for our sales teams. Focusing on breakthrough technology solutions that build strong brands, scale new models, and drive profitable growth. Let's talk to see how we can work with you to positively impact your business growth with a custom built demand generation engine.
"The future of food belongs to entrepreneurs who can identify emerging consumer needs and quickly bring innovative solutions to market. We're proud to help these founders accelerate their growth and strengthen the next generation of dairy innovation." Yotopia (Iowa City, Iowa) Founder Veronica Tessler is bringing probiotic rich frozen yogurt to consumers with premium frozen desserts made from locally sourced dairy that deliver both indulgence and functional benefits. The six companies selected for this year's accelerator are developing products that tap directly into those trends while meeting consumer demand for great taste, convenience, nutrition, and functionality.
Empowering businesses through strategic demand solutions. Let's accelerate your brand's reach and revenue together.
This presents a massive opportunity for smarter grid growth — harnessing artificial intelligence to rapidly deploy new solutions to meet the world’s power needs. Global annual electricity demand is expected to be 50% higher over the next five years compared to the past decade, driven by a new era of manufacturing, electrification and digital infrastructure. Selected startups get hands-on help to improve their products and grow their businesses faster. They are running an accelerator program to give these companies mentorship and access to powerful tech tools. Selected companies will receive mentorship, technical support, and access to Google’s cloud infrastructure through a three-month accelerator program.
Given Samsung’s past history of overpromising and underdelivering in the HBM space, it’s a reasonable assumption that their HBM4 products will be delayed. Of course, taking chips from design to mass production involves many complications that can cause this time frame to slip fruther into the future. Other researchers haven’t been as optimistic, with UBS projecting Samsung is unlikely to produce HBM4 wafers before Jan-Feb 2026.
Investment Banking
The proposal encourages greater reciprocity in public procurement, by providing equal treatment to countries that offer EU companies access to their markets, in line with the Draghi report. The Industrial Accelerator Act (IAA) will boost manufacturing, grow businesses, and create jobs in the EU, while supporting industry’s adoption of cleaner, future-ready technologies. Derek is the founder and CEO of Outsource Accelerator, and is regarded as a leading expert on all things outsourcing. The Outsource Accelerator website has over 5,000 articles, 450+ podcast episodes, and a comprehensive directory with 4000+ BPO companies… all designed to make it easier for clients to learn about – and engage with – outsourcing. It specifically provides the conduit between Philippines outsourcing suppliers and the businesses – clients – across the globe. Outsource Accelerator offers the world’s leading aggregator marketplace for outsourcing.
OTHER EPISODES IN THIS PODCAST
Search 370M+ companies with AI-powered analysis. These safeguards are designed to strengthen EU economic security and reinforce supply chain resilience, while ensuring that businesses and citizens benefit alongside investors from access to the single market. The proposal encourages greater reciprocity in public procurement by giving equal treatment to countries that offer EU companies access to their markets. “And it makes me…very happy that we started this digital data journey in earnest six years ago. “Consumers have been changing behavior for 25 years, and now it’s starting to manifest itself in new ways in food and beverage,” Swearingen says. According to Swearingen, 80 percent of consumers in the US have purchased PepsiCo products online over the past 12 months – a huge spike.
“The volume of chips that AI companies project they need is mind-boggling,” U.S. In fact, its chips, which are manufactured in Taiwan, are so unique that companies looking to build AI capabilities are complaining that there is a shortage of them. INFUSE technology integrates with strategic partner platforms like 6sense to create holistic demand generation solutions. Born out of PepsiCo’s desire to unite its siloed sales, marketing and insights teams to deliver integrated solutions, DX leverages data and analytics to identify the company’s most valuable consumers. This includes the introduction of a single digital ‘one-stop-shop’ with clear time limits as well as the principle of tacit approval at intermediate stages of the permit-granting process for energy-intensive decarbonisation projects. As part of the Commission’s simplification agenda, the IAA streamlines and digitalises permitting procedures for industrial projects.